Audience
Who's reading
US women arriving from Pinterest on their phones, looking for outfits and hairstyles they can actually wear: before/after styling, hair over 40, capsule wardrobes.
Visitors
What they read
Where they are
On what
Traffic, country and device figures from the ad-platform traffic source of record; rounded to two significant figures. No modelled demographics.
Sponsored card in the Shop This Look panel
Readers open Shop This Look to buy the outfit in the photo. Your product renders as a card inside that panel, labelled Sponsored, in the position of your choosing. The panel opening is the tap we count.
Save This email — a list built one saved look at a time
Readers join the list to keep the looks they save. Placements: a sponsor block in the daily send, or a dedicated send. Open rates are the real figures from the last ten broadcasts, refreshed nightly.
Sponsored outfit posts
A before/after outfit article built around your pieces, published on the site and cut into reels. Sold as guaranteed traffic: we commit to a pageview number and promote the post until it gets there.
Why these numbers are real
First-party, per-placement, refreshed nightly
Every placement on this page is instrumented individually — an impression counts only after a full second on screen, and taps are counted as arrivals where the click beacon is unreliable. The build rounds to two figures, refuses any window under its sample floor, and stamps the date. If a nightly build fails, the last good snapshot serves with its own date. Nothing here is projected.
Daily taps across live placements, last 30 days.
Contact
Tell us what you're launching
Pricing is a conversation — placements are sold with category exclusivity and sized to your goal.