Audience
Who's reading
US women arriving from Pinterest on their phones, looking for outfits and hairstyles they can actually wear: before/after styling, hair over 40, capsule wardrobes.
Visitors
What they read
Where they are
On what
Traffic, country and device figures from the ad-platform traffic source of record; rounded to two significant figures. No modelled demographics.
Erika — ThreadCurve.com
The daily newsletter — two sponsor slots in every send
The newsletter goes to the list five mornings a week: a short edit of the day's outfit, hair and style stories. Two places in it are sellable — a block above the first story and a block under the last one. One sponsor per send, labelled, with your own link. The slot figures are estimates, not the slot's own history: they are the clicks on the article link that sits in that position today — the first link and the last link — averaged across every send of the last seven complete days (today's send is still collecting clicks, so it is left out) and rebuilt daily. Sold per send or per week, with a category exclusive.
Sponsored card in the Shop This Look panel
Readers open Shop This Look to buy the outfit in the photo. Your product renders as a card inside that panel, labelled Sponsored, in the position of your choosing. The panel opening is the tap we count.
Here's the article you saved! Click below to pick up where you left off.
Save This email — a list built one saved look at a time
Every time a reader saves a look, this email goes out: the article they were reading, sent straight back to them, and nothing else competing for the page. It arrives because the reader asked for it, which is why it is opened — and the list it builds is people who wanted to be reminded. Your block sits under the saved article in every one of those sends, or take a dedicated send to the whole list. Saves are counted first-party and refreshed daily.
A dedicated before/after gallery — your pieces in all 30 afters
The before/after gallery is the format this site is known for: thirty pairs in one article, and readers scroll every one of them. A sponsored edition is that same article built around you — every "after" is styled with your pieces, credited and linked, shot and written by us to sit beside the rest of the library rather than read like an ad. It publishes on the site, stays up, and gets promoted like any other post. Thirty pairs is also thirty reels: the same set can be cut one reel per pair and published over the following weeks, so a single shoot runs as an article and then as a video drip, all of it carrying your pieces. Sold as guaranteed traffic: we commit to a pageview number for the article and promote it until it gets there — you buy an outcome, not a slot.
The trick is starting with one anchor piece. A structured blazer over wide-leg trousers reads polished without trying, and the proportions flatter every height.
For the shoes, skip the trends — a pair of comfortable leather loafers carries the whole look from school run to dinner, and nobody will guess how easy it was.
In-content links — your page, linked from relevant keywords
Your page linked from the exact keywords readers are scanning for, inside the articles themselves — not a banner beside the content, a link in it. Placed editorially where the keyword naturally appears, across the posts that fit your category, on a site read by people mid-outfit-decision. The figures are per link position — what the first, second and third in-content link in an article earn, averaged over the last seven full days. Position one is the one readers reach first. Your volume follows how many posts fit your category. Sold per keyword set and per month.
"Which Would You Pick?" — presented by you
A this-or-that voting panel on the frame of every gallery: two looks, one tap. It is live on the site now. Your brand presents the panel. The sponsor brands the frame and never supplies, selects or influences the pairs — they come from the site's own matching system, which is what keeps readers trusting the game and the rankings built on it. Founding-sponsor pricing for the first campaign; every vote is counted from day one.
Why these numbers are real
First-party, per-placement, refreshed nightly
Every placement on this page is instrumented individually — an impression counts only after a full second on screen, and taps are counted as arrivals where the click beacon is unreliable. The build rounds to two figures, refuses any window under its sample floor, and stamps the date. If a nightly build fails, the last good snapshot serves with its own date. Nothing here is projected.
Daily taps across live placements, last 30 days.
Contact
Tell us what you're launching
Placements are sold with category exclusivity, and any one of them can be run against a single topic instead of the whole site. Pricing is sized to the placement and what you're trying to do with it. Email us with the category you're in and what you're launching, and we'll come back within a business day.
jgdmediagroup@gmail.com